SAMPLE CHIEF is more than an agency. We are a global movement dedicated to celebrating African music and culture.

From Toronto to London to Montreal, our mission is to promote music discovery and knowledge. We do this by creating interactive experiences for a global audience, through immersive media and unforgettable events. Our purpose is to educate and entertain.

At the heart of it, we bridge brands and audiences that seek captivating experiences beyond the algorithm.

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